Whitest Girl You Know

Translucent ruminations of a very pale girl.

Sunday, July 15, 2007

Libertine for Target



Don't waste your time.

Was surprised to see it in stores already. Not like the Target I go to regularly is a particularly nice one, but the bit of selection they did have was blah. The fabrics felt cheap and the cuts looked boxy, exactly what I would expect from any major big box retail collaboration. But Proenza was so amazing! Not to knock Libertine, but this stuff is straight out of 2003. Skull and bird prints galore, most of which are illy placed.

This makes me wonder, is there a bigger promo/ad push depending on how hot a ticket the designers are? Or who they're backed by (Proenza Schoeler is now partially owned by Valentino, a very recent development)?

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